February 04, 2022 2 min read
So, you see some absolutely gorgeous lashes and they also happen to be labelled ‘vegan.’ Great! But what makes a lash vegan and is it really worthwhile? We think the answer is “yes!” and this blog is going to tell you why.
Read on and you’ll discover why vegan lashes might just be the best in the business...
If you see a false lash carrying a ‘vegan’ label this just means that the materials used to create the lash are not derived from animals.
Some false lashes are made using hairs taken from animals, the most common being mink or sable. This is pretty unsavoury, since not only are the animals killed for their fur, but the conditions they live in during their short lives leave a lot to be desired. By buying lashes marked ‘vegan’ you are therefore helping to protect animals around the world from this cruelty, by reducing the demand for their fur.
Going vegan doesn’t mean sacrificing quality. There are some ingenious substitutes to animal fur which have been developed over the years and they often prove to be lighter, softer and more durable. The most advanced material available is synthetic silk, a delightfully indulgent product which looks and feels just like a natural eyelash hair and lasts typically for up to 30 wears.
Absolutely! Vegan lashes are actually the safest lashes on the market, since they are designed from scratch using synthetic materials which are suitable for all skin types. As such, they won’t hurt your eyes or damage your natural lashes.
We are proud to say we are a 100% vegan, 100% cruelty-free brand. We guarantee that every lash you buy from us will not contain any animal products and we are also one of a select group of brands to commit to PETA’s cruelty-free pledge which means we do not test our products on animals either.
If you want gorgeous lashes but don’t want to see any little creature suffer in the process, then vegan lashes are the answer. Get started with our pioneering SuperNatural Series range and give your eyes and your conscience a boost!