Beauty, Uncomplicated
WITH A DOG NAMED GEORGE 😉
Silly George began with a simple goal: Create lashes you actually want to wear.
Our first innovation, LinerBond®, replaced messy glue and magnets with a swipe-and-go liner.
Then came Pop-On Lashes®: pre-glued, virtually invisible, and designed to last 5–10 days. No nightly removal; just days and days of lasting, weightless wear. They’re worn during commutes, vacations, weddings, workouts, and even marathons.
Off-duty, our Lash Serum has become a bathroom staple for thousands.
Now, we’re bringing the same philosophy to premium lip care, makeup, and skincare:
High-performance, intuitive, and worth texting your best friend about.
WHY SILLY GEORGE?
George was real: a dog, a best friend, loyal, hilarious, and impossible not to love.
He didn’t wear lashes (obviously), but he reminded us of something we never want to forget:
Personality matters. Warmth matters.
What makes you lovable is what makes you beautiful.
WHAT WE STAND FOR
Smart Beauty That Works: Elegant solutions to real-world beauty challenges.
No Trade-Offs: Luxe textures, premium materials, visible results.
Formulated with Integrity: Always vegan, cruelty-free, and tested for real life.
Community at the Core: Our community is our north star. You speak, we listen. Always.
Proudly based in the U.S. and loved worldwide.