About Us

We are no Silly Billy, we are Silly George.

First things first, yes beautiful ladies, we are an eye beauty brand.

But, we are also a little (a lot) different to the others, because, like your beautiful Momma (or Mumma) always said: beauty shines from the inside out. So, we insist that beauty should be fabulously fun and leave you feeling good.

To this end, you will find our products to be different. Hassle free and fabulous – without the glue, the pain or the mess, and vegan, cruelty-free, and reusable to boot.

Some call it innovation, we prefer to call it a revolution - because for us and now you, there is no gain in pain, but instead beauty should be a joy forever and we love bringing the joy. Each and every day we deliver pain-free, hassle-free products all over the world. In fact, we have delivered more than 200,000 of our products to grateful goddesses so far, and each day this number grows.

So ladies, we urge you to.do.you. Without the pain and without the glue, without the smudge, and without the grudge. Embrace your unique beauty – because, nothing is more beautiful than a gorgeous woman being unapologetically herself.

Kisses and hugs. SG x

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