Beauty, Uncomplicated
WITH A DOG NAMED GEORGE 😉
Silly George began with a simple goal: Create lashes you actually want to wear.
Our first innovation, LinerBond®, replaced messy glue and magnets with a swipe-and-go liner.
Then came Pop-On Lashes®: pre-glued, virtually invisible, and designed to last 5–10 days. No nightly removal; just days and days of lasting, weightless wear. They’re worn during commutes, vacations, weddings, workouts, and even marathons.
Off-duty, our Lash Serum has become a bathroom staple for thousands.
Now, we’re bringing the same philosophy to premium lip care, makeup, and skincare:
High-performance, intuitive, and worth texting your best friend about.
WHY SILLY GEORGE?
George was real: a dog, a best friend, loyal, hilarious, and impossible not to love.
He didn’t wear lashes (obviously), but he reminded us of something we never want to forget:
Personality matters. Warmth matters.
What makes you lovable is what makes you beautiful.
WHAT WE STAND FOR
SMART BEAUTY THAT WORKS: We start with the problem, then engineer around it. Pre-glued clusters instead of glue tubes. Curl without the pinch. High-shine lips without the stick.
BUILT ON REAL TECHNOLOGY: A precision glue pad that holds 5 to 10 days. A rocket-shaped mascara brush that reaches the inner corners and lower lashes most wands miss. Three stick-resistant tweezers and a patented parallel clamp. A gel-touch tip that uses every drop of gloss.
FORMULATED WITH INTENT: Peptides, squalane, and argan, macadamia, and babassu oils in our lips. Bionic Silk fibers in our lashes. Vegan waxes and no beeswax in our mascara (one of the most common irritants in conventional formulas). We pick ingredients for what they do, not how they read on a label.
PROVEN IN REAL LIFE: Sweat, tears, weather, sleep, a full day and the night after it. Our lashes are built to hold through the day you actually have, not the one in the photo.
DESIGNED FOR MORE PEOPLE: Pop-Ons apply at the lash root and waterline, so they work even if you have few natural lashes or none at all.
COMMUNITY AT THE CORE: We don’t launch anything our customers didn’t ask for. Every product in this line traces back to something someone told us wasn’t working.
CLEAN, ALWAYS: Vegan, cruelty-free, latex-free, and free from parabens, phthalates, sulfates, and PFAS.