Jeannine Rothenberg

Jeannine Rothenberg is the Chief Marketing Officer and head of product development at Silly George, where she leads the brand’s vision for innovative, high-performance beauty products. She oversees every stage of the product journey, from ideation and formulation to packaging, education, and marketing, ensuring each Silly George launch delivers true quality, transparency, and ease for customers.

With deep experience in global e-commerce, cosmetic formulation, and lash technology, Jeannine brings a science-backed and customer-first approach to every project. She works closely with international manufacturers, regulatory experts, and creative teams to develop products that are safe, effective, and thoughtfully designed for real-life use. Her expertise spans Pop-On Lashes, adhesives, lash materials, lip care, and ingredient-led innovation.

As the primary author of Silly George’s educational content, Jeannine is committed to offering clear, trustworthy guidance that helps customers understand how products work and how to get the best results. Her mission is to make beauty simple, intuitive, and genuinely helpful — empowering customers with information that is honest, practical, and easy to follow.

Expertise Areas: Beauty product development, lash technology, Pop-On Lash systems, lash adhesives, cosmetic formulation, lip care innovation, packaging development, global e-commerce, consumer education

Experience Summary: Jeannine oversees the full lifecycle of Silly George’s beauty products—from ideation and formulation to packaging compliance, testing, and customer education. She has extensive experience working with global cosmetic manufacturers, regulatory teams, and creative partners to develop safe, effective, high-performance products.

Author Responsibility: Primary author of Silly George’s educational articles and product guides, creating accurate, transparent, and instructional content to support customers in using Silly George products correctly and effectively.