Regular mascaras simply coat your lashes with pigment. Tubing mascara instead coats your lashes with polymers that wrap around each individual lash to give you a precise, smooth, flake-free appearance. Application is exactly the same as conventional mascara wands, and removal is as simple as washing with warm water.

We believe beauty is always an inside job, and that real beauty products should always leave you feeling good within so that you can radiate this back out. We strive to make eye beauty accessible and fun. Enough with the glue, the hassle, the pain, and the false claims. Embrace your true beauty with products that aim to enhance - not disguise - the uniqueness that is you! We have helped over 200,000 customers worldwide to find and put a stamp on their own unique style, to make makeup fun and not a drag! With our products you can put an end to repeated attempts at applying lashes (leaving you more time for selfies!) and messy glue that mucks up your look (there’s nothing worse!). Try us - and if you don’t like us, let us know within 30 days for a full refund or replacement (60 days for our Lash Growth Serum).

Love falsies but only wear them on occasion? Choose a single kit of either our Magnetic Lashes or LinerBond™ Lashes. Want that lash lift look every day? Choose from one of our bundle packages for a lasting lash supply! Want to pamper and protect your lashes? Our Lash Growth Serum and Lid and Lash Cleanser will keep them looking and feeling beautiful all year round. Feeling generous? Gift your bestie - or yourself! - with a Silly George Gift Card. Whatever you have your sights set on when it comes to eyelash care, we have what you need to let your true beauty shine.