Silly George partners with select retailers worldwide to bring our best-selling lash systems and beauty essentials to customers who value performance, ease, and repeat purchase.

We currently support wholesale partners through both marketplace and direct wholesale channels.

HOW WHOLESALE WORKS

Existing wholesale partners
If you’re already a Silly George stockist, you may continue ordering through Faire as usual.

New wholesale partners
New wholesale accounts are onboarded through our direct wholesale program, allowing us to offer a more curated, brand-forward experience. Shop around our store and find what will work for your customers, and use a unique wholesaler discount code at checkout.

HOW TO ORDER

Already a wholesaler?

Log in to Faire to place orders and reorder easily.

Log in to Faire

Want To Become a Wholesaler?

Once approved, you can shop directly on sillygeorge.com.

Apply Now

WHY RETAIL SILLY GEORGE?

Read about our wholesale program at a glance below.

ORDERING
Faire (existing partners) or Shopify Wholesale (new partners).

  • Order Minimum: $200 USD
  • Wholesale Discount: 50%

PRODUCT CATEGORIES

RETAIL MARGINS
Designed to support strong in-store profitability.

SHIPPING
Ships from U.S.-based fulfillment centers; standard processing times apply.

SUPPORT
Dedicated wholesale support, product education, and merchandising guidance.

BENEFITS OF BEING A SILLY GEORGE STOCKIST

  • High repeat purchase behavior across lashes and lip care
  • Multiple entry points into one lash system, supporting discovery, replenishment, and upsell
  • Strong add-on performance: lip care and tools increase basket size
  • Proven demand: millions in product sold globally
  • Over 1,000,000+ happy customers worldwide
  • Curated assortment designed for easy merchandising
  • Silly George is a U.S.-based prestige lash and beauty brand with a global customer base, built on performance, comfort, and ease of use