Silly George began with a simple goal: Create lashes you actually want to wear.

Our first innovation, LinerBond®, replaced messy glue and magnets with a swipe-and-go liner.

Then came Pop-On Lashes®—pre-glued, virtually invisible, and designed to last 5–10 days. No nightly removal; just days and days of lasting, weightless wear. They’re worn during commutes, vacations, weddings, workouts, and even marathons.

Off-duty, our Lash Serum has become a bathroom staple for thousands.

Now, we’re bringing the same philosophy to premium lip care, makeup, and skincare:

High-performance, intuitive, and worth texting your best friend about.

Why Silly George?

George was real—a dog, a best friend, loyal, hilarious, and impossible not to love.

He didn’t wear lashes (obviously), but he reminded us of something we never want to forget:

Personality matters. Warmth matters.

What makes you lovable is what makes you beautiful.

What We Stand For

• Smart Beauty That Works: Elegant solutions to real-world beauty challenges. 
• No Trade-Offs: Luxe textures, premium materials, visible results.
• Formulated with Integrity: Always vegan, cruelty-free, and tested for real life. 
• Community at the Core: Our community is our north star. You speak, we listen. Always.

Proudly based in the U.S. and loved worldwide.

Beauty that works hard, plays well, and always feels like you.